Search results for " animosity."
showing 3 items of 3 documents
Breaking the barriers of animosity: innovation in business models as a positioning strategy
2021
Consumer animosity is often studied in the large economies of the world, in order to explain the negative feelings generated by an individual towards another country and its products, due to various political, economic and social conflicts. This study presents three specific developments in this field. First, to demonstrate how companies in the retail sector have been able to develop innovations in their business models through their shops and virtual channels, which generate a positive positioning in the mind of the consumer, capable of minimizing animosity towards them. In this way it is shown that a consumer can have strong feelings of patriotism, animosity and ethnocentrism, and yet a p…
Decreasing consumer animosity: The relationship between fast food businesses and social conflicts in Latin America and the Caribbean
2021
Consumer animosity represents discomfort towards foreign goods, services and brands originating in countries with which there is some kind of conflict; in this way, a better understanding of consumer behavior in respect of hostilities between countries is sought. On the other hand, the conflicts in Latin America and the Caribbean are often overlooked in the academic literature, which focuses on studying the major Western economies and the great Asian tigers, given their political, economic and military value; for this reason, consumer animosity studies are mostly conducted in these countries. This study seeks to contribute to the scarce literature on consumer animosity in Latin America, thr…
Motivare (al)la grammatica: valenza e didattica
2020
La disaffezione dei nostri studenti per la grammatica è fatto noto ai più. Al contempo, negli insegnanti è alta la consapevolezza dell'utilità che lo studio della logica che a essa soggiace potrebbe avere per lo studente. I benefici si estenderebbero ben oltre il periodo di studi. Questa distanza, tra ciò che gli studenti prediligono e ciò che a loro effettivamente servirebbe, richiede la ricerca di strumenti atti a invertire la rotta. Il presente contributo ne propone alcuni riguardanti l'insegnamento della sintassi e delle interfacce con morfologia e semantica. Tratto comune a ognuno degli strumenti suggeriti è un metodo concepito per destare la curiosità del discente e stimolare il suo d…